Course curriculum

  • 1

    Welcome!

    • Welcome to Make Your

  • 2

    Module 1: Orientation and Mindset

    • 1-1: My Story

    • 1-2: How I Chose My Path

    • 1-3: Passion (& Hard Work)

    • 1-4: Limiting Beliefs

    • Links: Module 1

    • Download: Limiting Beliefs Exercise

    • Download: Admiration Exercise
  • 3

    Module 2: Universal Truths

    • 2-1: Shameless Self-Promotion (Is Outdated)

    • 2-2: Build Your Brand (Part 1)

    • 2-3: Build Your Brand (Part 2)

    • 2-4: Minimize Expenses

    • Links: Module 2

    • Download: Facebook Marketing Slides

    • Download: Budgeting Sheet
  • 4

    Module 3: Turning A Profit In Your Racecar

    • 3-1: When To Level Up

    • 3-2: Finding Sweet Spots

    • 3-3: Splitting The Purse

    • 3-4: Backers and Partners

    • 3-5: Buy Backs

    • 3-6: Contingency Prizes
  • 5

    Module 4: Marketing Partnerships

    • 4-1: How NOT To Do It

    • 4-2: What to do

    • 4-3: Product Marketing Partners

    • 4-4: Financial Backers

    • 4-5: Two Other Options

    • 4-6: The Pitch Process

    • 4-7: The Proposal Itself

    • Case Study: Scott Woodruff (JEGS)

    • Download: Luke Bogacki Proposal Example

    • Links
  • 6

    Module 5: Making Money Around Racing

    • 5-1: Selling Products

    • 5-2: Before You Start...

    • 5-3: Selling Services

    • 5-4: Selling Information

    • 5-5: Event Promotion

    • Case Study: Mark Petronis (AMT Motorsport)

    • Case Study: Kyle Seipel (Flings Millions)

    • Case Study: Wes Buck (World Series of Pro Mod)

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